We started Gogeta because we saw first hand the damage caused by the high commissions charged by big, legacy cycle to work providers to independent bike shops. We flipped the cycle to work business model on its head, and created a scheme that offered a fair deal for retailers and the best savings for employees.

You can read more about why Gogeta’s founder started Gogeta here. Now we offer a range of salary sacrifice benefits but our commitment to treating our partners fairly remains. We believe salary sacrifice benefits should benefit everyone, employees, employees and the partners (like bike shops and nurseries) that we work with.

We focus on offering salary sacrifice benefits that create a positive social impact.

Helping nurseries thrive - It’s no secret that nurseries across the UK are under huge financial pressure. Gogeta benefits nurseries because employers make a financial contribution to the nursery of every parent using the scheme, in addition to their nursery fees. This is a new and sustainable model for childcare in the UK, where employers take an active interest in and contribute to the childcare provisions that enable their employees to participate in the workforce. The employer, parent and the nursery work

together to decide how this money is spent, creating a level of connection between employers and nurseries that has previously been unheard of in the UK.

Getting more people cycling - Gogeta Bike makes it more affordable for people to get into cycling. Cycling has huge positive impacts at a personal and societal level. Cycling reduces your carbon footprint and improves your physical and mental health. Being more physically active reduces employee sick days. People who cycle are more likely to shop local, supporting independent businesses and boosting the high street and local town centres.

Cost of living pressures have impacted everyone in the UK in recent years. Gogeta’s salary sacrifice benefits help people make their payslips go further by paying for things out of their gross salary, meaning they have more take home pay.

Making childcare more affordable - the UK has some of the highest childcare costs in the world, causing working parents real financial hardship and stress. Gogeta Nursery helps people make big savings on their nursery costs, making a huge difference to their monthly outgoings and helping make working and parenting add up.